Functions

The functions of the office are activities that include, but are not limited to:

• Answer all visitor information calls for the Moab Information Center (12,000 calls annually).
• Creation of educational videos that include the promotion of responsible recreation, Leave No Trace ethics, Sustainability and Accessibility.  The Travel Council is a member of the Leave No Trace Center for Outdoor Ethics and the Global Sustainable Tourism Council.  (In addition to online exposure, many of the videos were also played in local hotels until funding was cut by COVID-19.)
• Work with local public land agencies (BLM, National Park Service, State School & Institutional Trust Lands Administration and the Forest Service) to develop accurate and consistent minimum impact messaging for all content.
• Moab Area Travel Council Advisory Board - The Moab Area Travel Council Advisory Board is composed of seven voting members. (Voting members must be Grand County residents and represent tourism related industries.) The Moab Area Travel Council Advisory Board provides recommendations concerning the promotion and creation of recreation, tourism and conventions in Grand County for consideration by the Grand County Commissioners. The board develops and submits a recommended marketing budget and plan to the Grand County Commissioners. Public meetings are held on the second Tuesday of each month, with the exception of July. 
  
• Work with Host Compliance to confirm legal business licenses for overnight rentals.
• Validate businesses that pay TRT and TRCC.
  
• Promote Sustainability by stressing the importance of conservation, recycling and green energy in preserving our unique environment. 
• Provide the annual operating budget of the Moab to the Monument Valley Film Commission.  
• As a service to downtown businesses, the Travel Council provides funds to keep the restrooms at the Moab Information Center (MIC) open in the evenings, when the main information center is closed.  
• Partner with local businesses to produce written and video content to help promote their business.
• Content and media distribution to media outlets.
• In-house website development and design (discovermoab.com & doitlikeamoablocal.com), eliminating the expense of outside design firms.
  
• Creation and distribution of visitor collateral (20,000+ requests annually).
• Continued support for "Throttle Down in Town" campaign. Educational UTV posters and brochures are created and offered to all businesses with Throttle Down messaging. Yard signs are distributed to local residents and businesses free of charge.
  
• To provide visibility for local businesses and services, the Travel Council occasionally hosts Familiarization Tours (FAM Tours) for national and global journalists, media representatives, and tour operators. Participation in a FAM Tour is a great way for local businesses to promote their business to travel industry professionals.
• Management of Travel Council Leads Program to help local businesses that cannot afford to advertise on their own.  Businesses can take advantage of the Travel Council's advertising and receive inexpensive weekly leads.
• Promotion of event venues and possibilities.
• Social media strategic planning, content development, and management.
• Accessibility - The Travel Council is committed to making Moab a destination where life's big adventures are accessible to everyone. We work with the National Ability Center to produce videos featuring individuals with special needs enjoying Moab. 
• COVID-19 Response: Secured over 200,000 masks from the Governor's Office of Economic Development for distribution in Moab. Monitored complaints from residents about unauthorized overnight rentals.  Rented hand washing stations for Moab. Responded to thousands of visitor phone calls and emails relating to COVID-19.
• Trade show attendance.
• Other special projects as time allows.